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Mahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical Education, successfully have taken on a corporate mentality to attract and retain high-quality students through their e-Promotion. Successful branding and marketing strategies have become most important for the Institutes of Technical…
Descriptors: Internet, Reputation, Marketing, Program Effectiveness
Hollands, Fiona M.; Tirthali, Devayani – Online Submission, 2014
The purpose of this study was to investigate the goals of institutions that are currently developing and delivering Massive Open Online Courses (MOOCs) and to assess the current evidence as to whether these goals are being met. A qualitative study was conducted comprising interviews of 83 individuals across 62 institutions including public and…
Descriptors: Foreign Countries, Large Group Instruction, Online Courses, Qualitative Research
Sarah Elaine Eaton – Online Submission, 2002
2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable…
Descriptors: Guides, Second Language Instruction, Second Language Learning, Second Language Programs