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Wright, Lianna S. – Online Submission, 2013
The purpose of this audit was to revise the marketing plan for ADSum Professional Development School and give the owner a long-term vision of the school to operate competitively in the crowded field of for-profit schools. It is fairly simple to create a strategic plan but harder to implement and execute. Execution requires weeks and months of…
Descriptors: Student Recruitment, Audits (Verification), Proprietary Schools, Interviews