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Heidrich, Balazs; Chandler, Nick – Online Submission, 2011
Over the last decade, HEIs (higher education institutions) around the world have undergone transformation for a number of reasons, including mergers and acquisitions. The reasons for this vary from remaining competitive in an ever-increasingly competitive academic environment to being forced to do so. With deeply ingrained traditions, long tenures…
Descriptors: Higher Education, Subcultures, Focus Groups, Cognitive Mapping