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Download full textMahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Purpose: In addition to create challenging and congruent learning opportunities, it is important for Technical Education providers to create a supportive learning environment to help learners acclimate, connect with others and as well as access well-matched student support services to help them complete their studies and make them employable.…
Descriptors: Skill Development, Job Skills, Postsecondary Education, College Students
Mahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Purpose: There is a rapid growth of technical education in the last decade in terms of the number of institutes and intake capacity in India but with improper and non-directional development. As per AICTE reports, there is a noticeable gap in between the actual number of enrollments and intake capacity of these institutes. In the year 2015-16, 46%…
Descriptors: Foreign Countries, Enrollment Trends, College Choice, Postsecondary Education
Mahajan, Prashant T.; Golahit, Suresh B. – Online Submission, 2017
Purpose: Modern history has shown that only those countries, which could acquire capability to develop and apply science and technology, have found great success to grow their wealth and improve living conditions of their population. Technical education in India contributes a major share to the overall education system and plays a vital role in…
Descriptors: Foreign Countries, Marketing, Holistic Approach, Enrollment
Mahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical Education, successfully have taken on a corporate mentality to attract and retain high-quality students through their e-Promotion. Successful branding and marketing strategies have become most important for the Institutes of Technical…
Descriptors: Internet, Reputation, Marketing, Program Effectiveness
Mahajan, Prashant; Golahit, Suresh – Online Submission, 2019
Purpose: The purpose of this paper is to examine the relationships of service marketing mix (SMM) as service input and service output in terms of students' performance, satisfaction and referral act in context to higher and technical education (HTE) through the application of structural equation modeling. Design/methodology/approach: A…
Descriptors: Correlation, Marketing, Student Attitudes, Academic Achievement
Peer reviewedMahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Ample of the current motivation to teach and assess employability skills will decide India's ability to compete in the world economy. For a win-win situation, there must not be any differences in Institute's perception and students' experience in accessing employability skills for future prospective. What this paper aims to demonstrate is that,…
Descriptors: Employment Potential, Technical Education, Job Skills, College Choice
