The history of DIALOG, Mead Data Central, and other vendors of online business databases is surveyed to illustrate their use of classic business strategy by balancing consolidation of assets and differentiation of products. A discussion of pricing strategies is also included. (EM)

Examines users' requirements from online vendors, both from the point of view of an inexperienced user and an experienced information specialist. Criteria that users look for are discussed, including available information, price structure, a trial period, service and user support, training, document delivery, consistency, quality, screen design,…

The first of a two-part series on the emergence of CD-ROM in the online publishing industry introduces the business and technology aspects of electronic and optical publishing. The development of CD-ROM products and differences between CD-ROM and online in the areas of technology, content, and marketing are discussed. (MES)

Reviews developments and products in the information industry that are aimed at the end user and identifies impediments to end user searching that may explain why end user access has not supported these products. Suggestions for overcoming these impediments are offered. (eight references) (CLB)

Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing…

Traces the development of database production and the online industry in Australia, focusing on recent trends, problems and prospects for future online and CD-ROM use. Argues that new pricing arrangements can provide growth in a market fragmented by increases in specialization and government information, and in numbers of vendors, databases, end…

Various approaches to training for online users are described, including training that is available through schools of library and information studies, database producers, consultants, professional associations, and employers. Training methods are discussed, and the trend toward the use of computer-assisted instruction is examined. (55 references)…