The development of digital content raises new issues as rapid technological developments challenge existing business models and government policies. This OECD study identifies and discusses six groups of business and public policy issues and illustrates these with existing and potential OECD Digital Content Strategies and Policies: (1) Innovation and Technology (Encouraging R&D and innovation in content and content-related networks, software and hardware; Building an environment conducive to content production, networks, and technological spillovers; Expanding venture capital financing and improving valuation of digital content; and Addressing skills, training, education and human resource development issues); (2) Value Chain and Business Model Issues (Encouraging non-discriminatory business and policy frameworks; Increasing competition and, where appropriate, co-ordination along value chains to develop new distribution and revenue models; Working to improve technology neutrality and consistent policy treatment of digital content across different, and in some cases converging, content delivery platforms; and Working out the role of support for new business and business expansion); (3) Enhancing the Infrastructure (Widening broadband coverage and high-quality access to infrastructure and applications; Building partnerships to address technological issues related to digital content, standards and interoperability; and Improving payment and micro-payment systems, electronic signatures, authentication, and development of international interoperability and portability of these infrastructures); (4) Business and Regulatory Environment (Adapting established regulatory frameworks to digital content value chains and business models; Protecting intellectual property and related issues; Working to improve digital rights management and development of new transparent business models; and Clarifying specific taxation treatment); (5) Supply and Use of Public Sector Information and Content (Digitising and distributing public sector information and improving access to public sector content; Building the role of governments as model suppliers in putting content online; Enhancing access to local content, diversity of content supply and use; and Expanding public demand for digital content in education, health, etc.); and (6) Conceptualisation, Classification and Measurement Issues (Improving the way digital content is measured.) (Contains 76 notes, 2 boxes, 3 figures and 2 tables.)