Surveys 135 primary researchers at newspapers to see how they perceived job opportunities in newspaper research for JMC master's graduates and qualifications necessary for employment. Reports that more than 80 percent responded that job prospects would be good in the near future; respondents recommend a JMC program emphasizing a social science…

An analysis of 1,461 newspaper editions indicated that, although only one future-oriented story appeared for every two editions, newspaper editors were taking these stories seriously, and that they realized the latent importance of speculative information to their readers. (RL)

Suggests that town and small city audiences differ from rural, farm audiences in some newspaper content preferences. (RL)

Provides limited support for the use of newspapers in school. Concludes that the Newspaper in Education (NIE) program does not necessarily increase newspaper readership in adult life. (RL)

Illustrates simple, inexpensive procedures for involving readers in decisions about which comics and light features to include in a newspaper. (RL)

Results of a survey of middle-level newspaper managers offer hope for aspiring female managers, although some of the results indicate that progress toward equality in this area of employment will be slower than many would like. (RL)

Reports on several studies that examined the use of newspapers in classrooms. Cites research supporting the conclusions that newspaper training programs improved teacher attitudes toward using newspapers in the classroom and newspaper use influenced students' reading attitudes, reading interests, reading achievement, and classroom verbal…