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Newspaper Research Journal2
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Hakes, Chuck1
Stamm, Keith R.1
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Exploring New Options in Newspaper Readership Measurement.
Peer reviewed Peer reviewed
Stamm, Keith R.; And Others – Newspaper Research Journal, 1980
Shows how a special marking procedure--having readers leave detailed traces of what they read in a newspaper--revealed important differences in reading behavior. (RL)
Descriptors: Audiences, Measurement Techniques, Media Research, Newspapers
Test of an Automatic Telephone Interviewing Device vs. Live Telephone Interviewing.
Peer reviewed Peer reviewed
Hakes, Chuck – Newspaper Research Journal, 1980
Shows why newspapers should use live telephone interviewers instead of automatic telephone interviewing devices to collect marketing/readership data. (RL)
Descriptors: Audiences, Data Collection, Interviews, Media Research