Descriptor
| Adults | 2 |
| Media Research | 2 |
| Newspapers | 2 |
| Reading Habits | 2 |
| Reading Interests | 2 |
| Advertising | 1 |
| Classification | 1 |
| Content Analysis | 1 |
| Evaluation | 1 |
| Life Style | 1 |
| News Reporting | 1 |
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Source
| Newspaper Research Journal | 2 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedHale, F. Dennis – Newspaper Research Journal, 1980
Analyzes newspaper readers' evaluations of specific categories of newspaper content, including four advertising categories. Shows that reader demand for advertising was lower than for news, although most readers desired the same amount or more advertising in their newspaper. (RL)
Descriptors: Adults, Advertising, Content Analysis, Evaluation
Peer reviewedSchwartz, Stuart H.; And Others – Newspaper Research Journal, 1979
Identifies four "types" of newspaper readers. Suggests ways editors can attract these readers. (RL)
Descriptors: Adults, Classification, Life Style, Media Research
