The Public Image of a Small College.

Ashby, Rosemary

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ERIC Number: EJ288379

Record Type: Journal

Publication Date: 1983

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0271-0560

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The Public Image of a Small College.

Ashby, Rosemary

New Directions for Higher Education, n42 p41-47 Jun 1983

A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)

Descriptors: Alumni, College Role, Community Support, Higher Education, Institutional Advancement, Liberal Arts, Private Colleges, Program Improvement, Public Opinion, Public Relations, Reputation, School Community Relationship, Single Sex Colleges, Small Colleges, Student Recruitment

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A