Often necessary to meet enrollment goals in a competitive age, student recruitment from new sources requires a sound knowledge of marketing, solid research, effective organization, and institutional activities that will attract the desired populations. Experience at Westminster College (Utah) illustrates that the process is not particularly…

Redirection of resources is an effective means of replying to institutional decline and managing conditions for growth. Ohio Wesleyan University used admissions spending and emphasis to increase student revenue, build reserves, and achieve specific objectives. Successful gift solicitation and issuance of debt can provide funds for other goals.…

Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)

Northland College's strategy for redevelopment included substantial program expansion in environmental studies, building a Native American studies program, and aggressive student recruitment. (MSE)

Eckerd College overcame its financial and enrollment problems through a comprehensive strategy involving creation of a multigenerational learning community, improvement of the overall college environment for education, generation of substantial revenues from new sources, and reduction of expenditures. (MSE)