Emphasizes parent involvement in the schools through Parent Teacher Associations (PTA) activities and the principal's role in helping parents become involved. (LD)

Offers suggestions for combating rumors, coping effectively with irate people, and speaking before hostile groups. (IRT)

Rural gifted students experience similar opportunities and tribulations as those in suburban settings. They often have fewer choices of advanced courses, struggle for access to academic materials, and have transportation problems. However, they have more opportunities to participate in cocurricular activities and experience school as part of…

As the experience of a Wisconsin high school shows, high school sports may be used as a positive public relations tool. Rules include keeping it clean, tying sports to education, remembering to feature girls' sports, considering alternative media, and avoiding the cult of the personality. (MLH)

Article outlined some of the issues with which schools must be prepared to deal if they hope to expand and enrich the action-learning components in an instructional program. (Author/RK)

Schools can initiate cooperative relationships with community agencies and help them develop programs to meet student needs. To help administrators assess the helping potential of various agencies, this article offers guidelines for considering agency staff, accreditation, references, professional and ethical stndards, insurance coverage,…

Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)

Knowing and contacting your congressman is an important part of every educator's efforts to influence legislation and to be politically alert, writes the author, but also important is knowing how the federal agencies most closely related to education are organized and operate. He gives a bird's eye view here. (Editor)

A public relations programs carried out the police department of Palo Alto, California, has produced an improved atmosphere between policemen and local residents, especially students. (CK)

Suggests that educators look to the work of John Dewey to explore how to communicate ethical principles, build a strong curriculum, and regain respect for education. (JM)

This district is involving all concerned in planning to close a high school four years in the future. (IRT)

The Prudential Spirit of Community Awards, created in partnership with NASSP in 1995, recognizes young people who initiate outstanding volunteer projects. In two years, the program has honored 10,000 young heroes. In the fall, schools across the nation promote the opportunity and encourage nominations of outstanding youngsters. The purpose is to…

Recounts a year in the life of a new principal. The author discovered the primary elements of survival in the fishbowl to be establishing positive school-community relations, developing patience, maintaining a global perspective on the organization's activities, and acquiring resiliency in response to the continual ebb and flow of people, ideas,…

Education in the twenty-first century must include community service as part of its mission. School-based community service fosters the development of "niches," establishes the school as a community talent base, allows schools more flexibility in relevant program development, permits school access to community financial and service…