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Harding, Del – NASSP Bulletin, 1974
Article deals with everything from determining what is news to dealing with the sometimes complex relationships with media representatives. (Editor)
Descriptors: Communication Skills, Mass Media, News Media, Newspapers
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Gower, John J. – NASSP Bulletin, 1983
Major elements of a public relations program for enlisting community support for the school are discussed. Administrators are advised to develop a nose for news, improve their journalistic writing, and get to know the local press. (MJL)
Descriptors: Administrator Role, Press Opinion, Public Relations, Public Support
Peer reviewed Peer reviewed
Henry, William E. – NASSP Bulletin, 1979
The school administrator need not have an adversary relationship with the local press. Some myths about reporters are dispelled and some tips on establishing good media relations are provided. (Author/MLF)
Descriptors: Freedom of Speech, News Media, News Reporting, Press Opinion