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Economic Development	2
Advertising	1
Curriculum Development	1
Educational Economics	1
Elementary Secondary Education	1
Government School Relationship	1
Leadership	1
Marketing	1
Public Relations	1
School Community Relationship	1
Secondary Education	1
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NASSP Bulletin

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Dunlap, Jane B.	1
Kirst, Michael W.	1
Pfeiffer, Isobel L.	1

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Reports - Descriptive	1

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Curricular Leadership at the State Level: What Is the New Focus?

Peer reviewed

Kirst, Michael W. – NASSP Bulletin, 1987

State government has begun to take the lead in educational curriculum development, because state leaders perceive a direct link between economic development and school curriculum. Includes two figures. (MD)

Descriptors: Curriculum Development, Economic Development, Educational Economics, Elementary Secondary Education

Advertising Practices to Improve School-Community Relations.

Peer reviewed

Pfeiffer, Isobel L.; Dunlap, Jane B. – NASSP Bulletin, 1988

Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)

Descriptors: Advertising, Economic Development, Marketing, Public Relations