School improvement efforts often focus on students who perform below grade level. These improvement efforts typically focus on improving instruction, often through a framework and professional development. The question remains, how do students who are gifted and talented respond to this type of instruction? We observed 48 students in their…

Principals must realize the positive effects that marketing can have on improving schools and building support for them. Market analysis forces clarification of the competing needs and interests present in the community. The four marketing phases are needs assessment, analysis, goal setting, and public relations and advertising. (MLH)