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Direct linkReid, David B. – NASSP Bulletin, 2023
The purpose of this study was to report how principals describe their role as marketers for their school and examine how these perceptions influence the ways in which principals engage in their daily work. To investigate this phenomenon I conducted 30 interviews with 10 traditional public school principals in the U.S. state of New Jersey.…
Descriptors: Principals, Administrator Role, Administrator Attitudes, Public Schools
