Local districts can assess public opinion concerning the schools by adapting the questions asked and the data analysis methods used in national Gallup polls for use in local surveys. A comparison of national poll results with results of polls in four Arizona cities illustrates the value of this concept. (PGD)

Reporting on a survey of southwestern school principals' public relations practices, the author implies that training in public relations activities is needed to improve public confidence in education. A table of survey findings is included. (MD)