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Keebler, Barbara – Momentum, 1997
Reviews four essential factors to consider in a school marketing plan: the message, the audit, the committee, and the time frame. Argues that central to developing a marketing plan is the creation of focus groups composed of a diverse cross-section of the community to discuss the strengths and weaknesses of the school. (JDI)
Descriptors: Catholic Educators, Catholic Schools, Elementary Secondary Education, Financial Audits
Tomaszewski, Dawn; Anderson-Gallagher, Mary; Peterson, P. Patricia; Keebler, Barbara; Hart, Joan; Dolan, Dorothy; Morency, Constance; Madson, Erlene; Bowes, Ronald T.; Pihokker, Ronald L.; Grenough, Suzan Z.; Hart, Anne; Loughran, Eileen; Dwyer, Tim – Momentum, 2003
Collection of articles written by a variety of authors sharing personal experiences and advice on how one can have financial and developmental success specifically in regards to Catholic schools. Articles discuss topics such as tuition covenant, fundraising, alumni power, endowment funds, grants, Catechetical Ministry, and business practices that…
Descriptors: Alumni, Catholic Educators, Christianity, Community Colleges