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Direct linkVanMeter, Rebecca A.; Vander Schee, Brian A. – Marketing Education Review, 2021
Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student…
Descriptors: Merchandising, Active Learning, Business Administration Education, Game Based Learning
Bussière, Dave – Marketing Education Review, 2017
Experiential projects bring students closer to real-world situations. This is valuable in sales education because the complexities of the sales process are difficult to learn from a textbook. A student project was developed that involved the selling of advertising space in a one-time newspaper insert. The project included a substantial minimum…
Descriptors: Salesmanship, Sales Occupations, Merchandising, Business Administration Education
Bailey, Bruce C.; Levin, Michael A. – Marketing Education Review, 2014
In October 2010, Phil Wein, president of Emporium Luggage, was looking for ways to expand his retail luggage operation. Like many firms in the luggage industry, his leisure travel segment had been hurt by the 9/11 terrorist attacks, which forced several luggage retailers to retrench. More recently, the U.S. recession that started in 2008, and the…
Descriptors: Marketing, Retailing, Distributive Education, Merchandising
Chen, Yi Ju; Greenberg, Barnett; Dickson, Peter; Goodrich, Jonathan – Marketing Education Review, 2012
A self-study tutorial designed to teach, through a learning-by-doing application, how important marketing accounting is to the whole firm, and why every business graduate should have a solid understanding of marketing accounting is tested using an exam and satisfaction survey. Performance on the exam and satisfaction with the tutorial depended…
Descriptors: Independent Study, Accounting, Business Administration Education, Student Attitudes
Corrigan, Hope; Craciun, Georgiana – Marketing Education Review, 2012
The marketing education literature emphasizes and documents the effectiveness of using the student-authored case (SAC) method as a means to develop managerial and critical thinking skills. However, most SACs are short lived, lack suggested case solutions, do not benefit from peer feedback, and present challenges in finding relevant company data.…
Descriptors: Marketing, College Instruction, Case Method (Teaching Technique), Undergraduate Students
Williams, Jacqueline A.; Dobie, Kathryn – Marketing Education Review, 2011
Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results…
Descriptors: Learner Engagement, Classroom Techniques, Purchasing, Instructional Innovation
