This study examines the role of the popular job searching website LinkedIn and its effects on personal branding, self-esteem and job search behavior self-efficacy. The experiment examined the pre and post changes of these constructs after participants completed a LinkedIn training workshop and found statistically significant results for the…

This research explores the impact of an innovative social media-based project on students' digital activism and their perspectives on societal issues, particularly domestic terrorism. A mixed methods approach, combining structural equation modeling and qualitative data, revealed that higher levels of ethnocultural empathy led to increased…

This article aims to provide educators with a RECIPE to pivot from traditional market orientation to inclusive marketing orientation. Inclusive Marketing Orientation (IMO) is an evolved marketing strategy that embraces the needs and desires of underrepresented consumers. The impact of increasing students' awareness of inclusivity not only benefits…

Nonverbal communication impacts a broad range of human interactions and bears significant influence on understanding and perceptions. One of the most influential categories of nonverbal communication is kinesics, which includes physical gestures and other body movements. The current study develops a foundation for future kinesics education in…

Interdisciplinary courses and activities are becoming more popular as the benefits of collaboration have become apparent. For example, collaboration between different disciplines in organizations, such as engineering and marketing, has been shown to significantly enhance the product development process. Various strategies have been used to…

The importance of play is well established in early childhood development; however the importance of play appears to diminish in more advanced levels of education. Despite this, the demand for experiential, engaging learning experiences that seek to differentiate graduate-level programs in a fiercely competitive market continues to increase. This…

Quantitative skills are a highly-sought skillset for today's graduates. However, students often misperceive marketing as a soft-skills discipline, leading to a crisis of confidence when faced with quantitative components within the discipline. The Quantitative Competency Development (QCD) innovation aligns with AACSB learning assurance standards,…

Today's students will work in an increasingly diverse environment which requires the ability to understand and connect with consumers from different social groups and cultures. The expectations placed on marketing practitioners to connect with a multiplicity of consumers requires a nuanced understanding of the different lifestyles, lived…

Internationalization of higher education programs has become more diverse in non-Western countries but there has been a paucity of studies exploring these at-home initiatives of internationalization, particularly using business students' experience. This article reports a qualitative study that investigated 18 Vietnamese business students,…

Today's marketing students face an increasingly turbulent job-search environment as companies assess and modify their hiring needs and practices. As marketing educators, we can help our students better position themselves in the market by helping them identify their individual strengths (and weaknesses) and articulate their professional goals. To…

Increasing student engagement is a challenge for faculty of all experience levels. This manuscript introduces the Participation Competition as a pathway for faculty to gamify the Marketing classroom and increase student engagement. Through incentivizing group-based in-class participation, faculty can help students practice soft skills, facilitate…

This paper presents a series of activities that operationalizes the key marketing concepts of mission statements and objectives at the individual, rather than organizational level. The result is a high-impact, low resource-intensive innovation that deepens learning outcomes related to these foundational practices while equipping students with…

The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

This teaching innovation develops social media and strategic marketing skills through student promotion of community organizations and businesses--our local economic engine--following community or business interruptions (e.g., natural disasters, pandemic, seasonal closures). Our communities are periodically impacted by necessary shutdowns for…

Marketing projects offer the opportunity to combine theory with practice. We propose a semester-long project that takes concepts learned in various marketing courses--prospecting, developing rapport, and building a personal network--and allows students to create a customizable networking strategy to benefit their career development. The project…