Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 2 |
| Since 2016 (last 10 years) | 4 |
| Since 2006 (last 20 years) | 6 |
Descriptor
Source
| Marketing Education Review | 6 |
Author
| Beggs, Jeri Mullins | 1 |
| Budden, Michael C. | 1 |
| Chinchanachokchai, Sydney | 1 |
| Cowley, Scott W. | 1 |
| Gravois, Renée | 1 |
| Lopez, Tará Burnthorne | 1 |
| McKelvey, James | 1 |
| Tanner, John F. | 1 |
| Whalen, D. Joel | 1 |
| Zarzosa, Jennifer | 1 |
Publication Type
| Journal Articles | 6 |
| Reports - Descriptive | 3 |
| Reports - Research | 2 |
| Collected Works - General | 1 |
| Reports - Evaluative | 1 |
Education Level
| Higher Education | 6 |
| Postsecondary Education | 5 |
Audience
| Teachers | 2 |
Location
Laws, Policies, & Programs
Assessments and Surveys
| Defining Issues Test | 1 |
What Works Clearinghouse Rating
Peer reviewed
Direct linkChinchanachokchai, Sydney; McKelvey, James – Marketing Education Review, 2023
Technology continues to change and improve the marketing profession. Marketing research technologies such as eye-tracking and facial expression analysis allow marketers to gain more insights into consumer behaviors. Recently, these technologies have become more affordable and applicable in the classroom learning environment. A very recent addition…
Descriptors: Teaching Methods, Business Administration Education, Marketing, Eye Movements
Zarzosa, Jennifer – Marketing Education Review, 2022
While marketing educators have identified the need for integrating transformative consumer behavior (TCR) in the marketing curriculum, they offer scant examples as it relates to actual student projects. The purpose of this article is to demonstrate how marketing educators can help students design interventions that address macro-level marketing…
Descriptors: Design, Teaching Methods, Marketing, Student Projects
Gravois, Renée; Lopez, Tará Burnthorne; Budden, Michael C. – Marketing Education Review, 2017
The tension caused by change pushes students to reflect on their new situation, examine preconceived ideas, and synthesize new with existing knowledge. In the Consumer Behavior Challenge, students are challenged to step outside of their comfort zone by changing a behavior or trying something new for a period of time. Through guided reflection…
Descriptors: Reflection, Student Development, Assignments, Curriculum Design
Cowley, Scott W. – Marketing Education Review, 2017
This article presents the BuzzFeed Marketing Challenge, which helps students gain integrative real-world marketing experience by selecting a target market, then creating, publishing, and promoting an article for the target market on entertainment publisher BuzzFeed.com. The challenge is for students to effectively use marketing strategy and…
Descriptors: Social Media, Marketing, Business Administration Education, Experiential Learning
Tanner, John F.; Whalen, D. Joel – Marketing Education Review, 2013
This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/.…
Descriptors: Marketing, College Students, Educational Innovation, College Faculty
Beggs, Jeri Mullins – Marketing Education Review, 2011
The ineffectiveness of business ethics education has received attention from the popular press and the Association to Advance Collegiate Schools of Business after repeated ethics scandals. One possibility is that teaching ethics is different from other content areas because ethics is best learned when the student does not know it is being taught.…
Descriptors: Business Administration Education, Ethics, Ethical Instruction, Teaching Methods
