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Direct linkNieto García, Marta; Sit, Jason – Marketing Education Review, 2023
GSRSs are known to positively influence students' learning behaviors and in-class participation. Kahoot! is one of the GSRSs widely adopted in the higher education (HE) sector and also widely studied in the HE marketing literature. Whilst varied theories have been applied to study the pedagogical value of Kahoot!, the user experience (UX) theory…
Descriptors: Game Based Learning, Audience Response Systems, Usability, Student Attitudes
Everett, Sally; Gunduc, Melisa; Junjunia, Maimoona; Kroener, Laura; Maise, Jakob; Scott-Hyde, Katrina; Salem, Lara; Simsek, Asli – Marketing Education Review, 2023
This paper reports a study coauthored with second-year undergraduate students that examines student experiences of undertaking real-life, client-set marketing assessments with an equality and inclusion remit. Students were set a marketing assessment with an explicit social justice focus, thereby prompting them to reflect on their own backgrounds…
Descriptors: Marketing, Transformative Learning, Consciousness Raising, Social Problems
