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Direct linkFerreira, Caitlin; Robertson, Jeandri; Reyneke, Mignon; Pitt, Leyland – Marketing Education Review, 2023
Today's students will work in an increasingly diverse environment which requires the ability to understand and connect with consumers from different social groups and cultures. The expectations placed on marketing practitioners to connect with a multiplicity of consumers requires a nuanced understanding of the different lifestyles, lived…
Descriptors: Marketing, Business Administration Education, Diversity, Inclusion
