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Direct linkElhajjar, Samer; Karam, Scarlett; Borna, Shaheen – Marketing Education Review, 2021
This research explores the perspectives of business students and marketing educators and practitioners on integrating Artificial Intelligence (AI) into marketing education programs. It also investigates drivers that predict interest on the part of marketing students in taking AI courses. Data were collected through interviews with 20 marketing…
Descriptors: Artificial Intelligence, Marketing, Business Administration Education, Technology Integration
