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Direct linkArizzi, Gabriella; Breitenreiter, Jake; Khalsa, Ronan; Iyer, Rajesh; Babin, Laurie A.; Griffin, Mitch – Marketing Education Review, 2020
With changing demographics and the potential impact of COVID-19 on enrollment, understanding student satisfaction, student retention, and willingness to recommend a university to prospective students is critically important. Based on a survey of business school students from two universities, this paper illustrates the impact of utilitarian and…
Descriptors: Student Satisfaction, College Students, Business Schools, School Holding Power
