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Direct linkSaber, Jane Lee; Foster, Mary K. – Marketing Education Review, 2011
The marketing department of a large business school introduced a new undergraduate course, marketing metrics and analysis. The main materials for this course consisted of a series of online spreadsheets with embedded text and practice problems, a 32-page online metrics primer that included assurance of learning questions and a sample examination…
Descriptors: Marketing, Business Education, Teaching Methods, Undergraduate Study
Foster, Mary K.; West, Bettina; Bell-Angus, Barbara – Marketing Education Review, 2016
This article explores the effect of incorporating the precepts of neuroscience in a social constructivist theory of learning on student performance in an introductory course in marketing. The authors delivered the pilot class in a flipped format because it facilitates including the neuroscience considerations of dual coding, working memory,…
Descriptors: Neurosciences, Constructivism (Learning), Introductory Courses, Marketing
