Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 2 |
Descriptor
Source
| Marketing Education Review | 2 |
Author
| Bristow, Dennis | 2 |
| Gulati, Rajesh | 1 |
| Humphreys, Michael | 1 |
| Schneider, Kenneth C. | 1 |
| Shepherd, C. David | 1 |
| Ziebell, Michael | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Descriptive | 1 |
| Reports - Evaluative | 1 |
Education Level
| Higher Education | 2 |
| Postsecondary Education | 2 |
Audience
Location
| Minnesota | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkBristow, Dennis; Gulati, Rajesh; Schneider, Kenneth C. – Marketing Education Review, 2013
This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…
Descriptors: College Students, Marketing, Motor Vehicles, Transportation
Bristow, Dennis; Shepherd, C. David; Humphreys, Michael; Ziebell, Michael – Marketing Education Review, 2011
The focal point of the study was the empirical investigation of student perceptions of and attitudes toward online education at the university level. Over 800 student participants completed a questionnaire designed to assess student self-ratings of their own experiences with online courses and to provide a broader view of students' perceptions of…
Descriptors: Online Courses, Conventional Instruction, College Students, Student Attitudes
