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Direct linkYoung, Stephen P.; Baker, Vicki L. – Management Teaching Review, 2023
Managers are essential in the strategy-making process and often use the launch of new products to aide in the advancement of their selected organizations. This article links current management curriculum with the role of the product manager, introduces students to the concepts of strategy and product management, and encourages students to think…
Descriptors: Management Development, Design, Decision Making, Costs
