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Direct linkShontz, Marilyn L.; Parker, Jon C.; Parker, Richard – Library Quarterly, 2004
The purpose of this study was to identify attitudes of public librarians toward the marketing of library services and relate these attitudes to selected independent variables. A questionnaire was mailed to individual members of the New Jersey Library Association. Although most of the respondents had generally positive attitudes toward library…
Descriptors: Library Education, Librarian Attitudes, Marketing, Public Libraries
