Descriptor
| Books | 1 |
| Editing | 1 |
| Merchandising | 1 |
| Publishing Industry | 1 |
Source
| Library Journal | 1 |
Author
| Hector, Robert | 1 |
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Hector, Robert – Library Journal, 1976
The concept of "product" underlies the choice of books to be published, as well as their advertising, design, and sale. (Author)
Descriptors: Books, Editing, Merchandising, Publishing Industry
