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Using the Implicit Association Test Does Not Rule Out an Impact of Conscious Propositional Knowledge on Evaluative Conditioning
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De Houwer, Jan – Learning and Motivation, 2006
Implicit measures such as the Implicit Association Test (OAT) have recently become popular as tools in research on evaluative conditioning. The reason is that these measures are thought to be impervious to changes in valence that are due to conscious propositional knowledge about the relation between the conditioned stimulus (CS) and the…
Descriptors: Association Measures, Conditioning, Stimuli, Interrater Reliability