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Direct linkRaj, Rahul; Srivastava, Kailash B. L. – Learning Organization, 2016
Purpose: This paper has three purposes--first, to establish the direction of relationship between market orientation (MO) and organizational learning (OL); second, to assess the effect of MO and OL on organizational innovativeness (OI); and third, to examine the mediating role of OL on the relationship between MO and innovativeness.…
Descriptors: Organizational Culture, Learning, Marketing, Innovation
