Valeurs connotatives du texte publicitaire (Connotational Values of an Advertising Text).

Bochmann, Klaus

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Peer reviewed

ERIC Number: EJ143061

Record Type: CIJE

Publication Date: 1975

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Valeurs connotatives du texte publicitaire (Connotational Values of an Advertising Text)

Bochmann, Klaus

Langue Francaise, 28, 29-38, Dec 75

Discusses the effectiveness of advertising texts in manipulating public opinion. Emphasis is placed on the connotational aspects of the texts in question. (Text is in French.) (TL)

Descriptors: French, Language Styles, Language Usage, Linguistics, Mass Media, Public Opinion, Semantics, Sociolinguistics

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