Descriptor
| French | 1 |
| Language Styles | 1 |
| Language Usage | 1 |
| Linguistics | 1 |
| Mass Media | 1 |
| Public Opinion | 1 |
| Semantics | 1 |
| Sociolinguistics | 1 |
Source
| Langue Francaise | 1 |
Author
| Bochmann, Klaus | 1 |
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Peer reviewedBochmann, Klaus – Langue Francaise, 1975
Discusses the effectiveness of advertising texts in manipulating public opinion. Emphasis is placed on the connotational aspects of the texts in question. (Text is in French.) (TL)
Descriptors: French, Language Styles, Language Usage, Linguistics
