Local languages/varieties play a key role in the construction of an authentic and local tourism experience. This is also the case in the bilingual town of Murten, which uses its situation at the language border between the French- and the German-speaking part of Switzerland and the local bilingualism to attract and entertain tourists in different…

It is the aim of this paper to examine the management of multilingualism in the Swiss healthcare industry and the negotiation of the oftentimes fluctuating and unstable value of linguistic resources in the care for medical tourists; on the other hand highlighting how international healthcare and medical tourism emerge as sites emblematic of the…