This article asks three questions: (1) Why do the National School Library Standards for Learners, School Librarians, and School Libraries matter to school administrators; (2) How is an administrator's knowledge of the role of the school librarian as articulated in these standards; and (3) Is it known what matters to school administrators and how…

School librarians must teach media literacy and be on the forefront of defining what media literacy is and why it is important for students and communities. The competencies involved in information and media literacy are interwoven throughout the frameworks in the American Association of School Librarians' (AASL) "National School Library…