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Bates, Naomi – Knowledge Quest, 2012
Book trailers are fast becoming today's marketing technique for newly published books. They have changed the way students select books, and trailers meet the expectations of today's teens who have been brought up on graphic visuals. Book trailers are also quite new, starting as a trend only about four years ago. Since then, they have proliferated,…
Descriptors: Publishing Industry, Books, Marketing, Innovation