Reports that both the overall diversity and the "specialized appeal" diversity of television programing were greater in 1948-1954, when there were four national television networks (ABC, CBS, DuMont, and NBC), than in 1955-56, following the demise of the DuMont Network. (GT)

Examines prime-time television's portrayals of industries from the 1950s through the 1980s. Claims that television overrepresents service and public administration industries and underrepresents manufacturing. Asserts that these representations reflect widely shared cultural values and the commercial constraints of network television. (MM)

Concludes that the answer to the question of whether viewers restructure their lives to accommodate television or whether television is made to fit into the existing structure of their lives is functionally related to the programing and the time period involved. (FL)

Investigates whether audience reaction to an editorial affect evaluations of adjacent newscasters. Tests effects of strong to weak television editorials on audience members and finds that strongly worded negative editorials cause a lowering of the judgment of competence of the adjacent newscaster if the audience members disagreed with the…

Examines the locally produced programing on independent television stations and concludes that such programing averages only about 3.6 hours a week and is declining. (FL)

Concludes that major market local television newscasts include substantial doses of helplessness, most of it at extreme levels. Specifically, members of the general public are often presented as helpless, and, by implication, so are television viewers. (FL)

Reveals that the three major television networks in the United States emphasize the "bad" aspects in their coverage of business news. (FL)

Concludes that next-day weather forecasts given by television stations are usually accurate and that stations seldom change their forecasts between the early evening and late evening newscasts. (FL)

The gratifications identified by viewers of the daytime television serial "All My Children" were (in rank order): entertainment, habit, convenience, social utility, relaxation or escape from problems, escape from boredom, and reality exploration or advice. (GT)

Concludes that television viewing and adolescent audiences' perceptions of program reality are strongly related. (FL)

Tests recent Federal Communications Commission (FCC) ruling that marketplace forces will provide sufficient high quality broadcast programing. Finds that in the period 1981 to 1983, the amount of children's programing actually declined on commercial television stations and increased slightly on public broadcasting stations. Notes that cable…

Presents a systematic content analysis of more than 150 commercial characteristics of CLIO winners from the years 1975, 1980, and 1985. Finds that CLIO winners have different characteristics than do commercials proven to be effective in the marketplace. (RS)

Assesses the state of satellite news gathering (SNG) among commercial broadcast, nonsatellite stations in the United States. Finds that 75 percent of the stations set SNG feeds but that only 50 percent have their own SNG equipment. (RS)

Explores satellite news gathering (SNG) in the local television news room. Finds that SNG makes new demands on reporters and may result in less local news. (RS)

Examines which firms and products best predict media coverage of the oil industry. Reports that price variations in testing oil and gasoline correlate with the extent of news coverage provided by network television. (MM)