Analysis of the relationship of ten characteristics to item readership revealed that page number and length of story were major determinants. (KS)

Finds 12 to 15 reader interest clusters across newspaper markets. (FL)

Concludes that choice of lifestyle is related to reading interests but that newspapers are of little importance to persons in each of the four lifestyles identified. (FL)

Concludes that headline typefaces have no effect on page appeal and reader interest.

Reports that magazine advertisements with black models, white models, and no models have comparable readership scores. (FL)

Discusses "Min Shun Bao" ("The People's Living Daily"), a daily newspaper in Taiwan that carries only features appealing to a wide audience. Reports on a survey finding that the paper has not been as successful as its publishers had hoped. (FL)

Reports on the reaction of long-term subscribers to two newspapers when those papers merged into one paper that adopted a format and content that were designed to attract new readers. Concludes that by reaching out for a younger audience, the new newspaper put less emphasis on local news, which alienated some long-term subscribers. (FL)

Survey concludes that with a continuing growth in the number of stock holders, interest in business news and market quotations will increase. (RB)

Concludes that newspaper audience interest in reading a syndicated column on anthropology is high. (RB)

Concludes that there is no single preference for newspaper format among college-educated readers. (RB)

A study in which subjects read different versions of a science article revealed that reader enjoyment increased as the article became more "popularized"; the study indicated, however, that increased reader enjoyment need not result in decreased information gain. (GT)

Secondary analysis of 1971 and 1977 surveys by the Newspaper Advertising Bureau suggests that newspaper editors underestimate public interest in sicence news. (GT)

Examines the applicability of a typology of user motivations and its capacity to predict use of various magazine types. Finds that scores on environmental diversion, interaction, and surveillance scales are consistent with the choice of magazine. (RS)