A comparison of circulation and population between 1940 and 1970 indicates the daily newspaper has held on to its readers. (RB)

Survey concludes that with a continuing growth in the number of stock holders, interest in business news and market quotations will increase. (RB)

Concludes that there are two subgroups in the newspaper nonreader population: typical nonreaders (the young, old, poor, and undereducated) and atypical nonreaders (middle-aged, upper income, highly educated adults who ignore the daily newspaper because of lack of time and dissatisfaction with content). (GT)

Although readership scores were slightly higher for the clipping method, both techniques for mail survey of readership produced returns close to those of interview surveys. (KS)

Examines the applicability of a typology of user motivations and its capacity to predict use of various magazine types. Finds that scores on environmental diversion, interaction, and surveillance scales are consistent with the choice of magazine. (RS)

Finds more nonreaders of newspapers than a study done ten years ago, but the background of the nonreaders are highly similar. (RB)

Concludes that the style of a story is less important than the content in determining whether the reader will stop to think about it. (RB)

Confirms the hypothesis that persons with a high level of anxiety about their health will tend to read an article with a reassuring headline; does not sustain the hypothesis that persons with low anxiety tend to read frightening headlines more than reassuring headlines. (RB)

A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)

Findings of a study of the newspaper reading habits of college students suggest that, while young adults spend a considerable portion of their media time with television and radio, they continue to use newspapers both as a primary source of information and as a follow-up to television and radio news reports. (GW)

Analyzes the characteristics of newspaper subscribers and nonsubscribers in Richland County, Ohio, concluding that high readership correlates positively with education, income, and occupational status. (RB)