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Compesi, Ronald J. – Journalism Quarterly, 1980
The gratifications identified by viewers of the daytime television serial "All My Children" were (in rank order): entertainment, habit, convenience, social utility, relaxation or escape from problems, escape from boredom, and reality exploration or advice. (GT)
Descriptors: Adults, Need Gratification, Surveys, Television Research
Peer reviewed Peer reviewed
Powell, Larry – Journalism Quarterly, 1978
Reports that people's evaluations of political satire may be based on the interaction of two elements: awareness of the issue satirized and involvement with the issue. (GW)
Descriptors: College Students, Evaluation, Knowledge Level, Need Gratification
Peer reviewed Peer reviewed
Drew, Dan G.; Reeves, Byron B. – Journalism Quarterly, 1980
Among the findings from a survey of 435 third-through seventh-grade children is that substantial numbers of children watch television news in formats designed for both adults and children, that children believe news is produced to serve a number of different functions, and that they receive different patterns of gratifications from viewing. (GT)
Descriptors: Adolescents, Childhood Attitudes, Children, Need Gratification
Peer reviewed Peer reviewed
Cutler, Neal E.; Danowski, James A. – Journalism Quarterly, 1980
Reports that four out of five cohorts maturing between the ages of 61-64 years to 65-68 years exhibited an increase in their use of television for process rather than for content. (GT)
Descriptors: Age Differences, Cohort Analysis, Need Gratification, Older Adults
Peer reviewed Peer reviewed
de Bock, Harold – Journalism Quarterly, 1980
Reports results of a study of the extent to which a New York newspaper strike and a television blackout in the Netherlands caused feelings of frustration related to basic need gratifications, as well as the extent to which the observed gratification frustrations explained general irritation about missing the newspaper or television. (GT)
Descriptors: Cross Cultural Studies, Emotional Response, Foreign Countries, Media Research
Peer reviewed Peer reviewed
Levy, Mark R. – Journalism Quarterly, 1978
Reports that a classification of television news uses and gratifications based on research in Leeds, England, did not adequately encompass the functions of television news for a United States audience. (GW)
Descriptors: Classification, Comparative Analysis, Cross Cultural Studies, Foreign Countries
Peer reviewed Peer reviewed
Gantz, Walter – Journalism Quarterly, 1978
Reports on a study that suggested that those who watch television news primarily to gain information recall more than others, and that casual viewers recall more than those seeking diversion or both diversion and information. (GT)
Descriptors: Audiences, Information Seeking, Motivation, Need Gratification
Peer reviewed Peer reviewed
Martin, Richard; And Others – Journalism Quarterly, 1979
Outlines opposing theories of the role of the commercial mass media in national economic development; reports on a survey of the attitudes of 636 adult residents of Barquisimeto, Venezuela, with respect to consumption, advertising, and national development, and shows how the results relate to the theory proposed by Daniel Lerner. (GT)
Descriptors: Advertising, Attitudes, Consumer Economics, Developing Nations
Peer reviewed Peer reviewed
Stroman, Carolyn A.; Becker, Lee B. – Journalism Quarterly, 1978
Interviews with 1,575 persons of voting age, conducted during the three-month period following the 1974 congressional elections, suggest that Blacks are less committed to newspapers than Whites and are more dependent on television. (GT)
Descriptors: Behavior Patterns, Blacks, Information Seeking, Media Research