Concludes that designer magazine advertisements contain more traces of nostalgia than do those in consumer magazines and that they tend to be more extreme in their fluctuation patterns. Notes that nostalgia increases in ads when public confidence is decreasing. (FL)

Analyzes advertisements for characteristics that produce readership across a variety of consumer magazines. (RB)

Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)

Reveals that three factors--two involving customer prototypes and one involving store attributes--explain consumer images of retail stores. (KS)

Finds willingness to buy is affected both by the content of the advertisement and the buyer's predisposition to buy the advertised brand. (RB)

Newspaper action line columns which stress problem solving get more inquiries than those which merely provide information. (RB)

Examines the particular motivations that led to the rapid growth of national consumer advertising from 1910 to 1915. (FL)

Reports that adolescents learn consumer skills primarily from parents and from newspaper and television contact. (FL)

Examines the "benefit segmentation model," a marketing strategy for local news media which is capable of sorting consumers into discrete segments interested in similar salient product attributes or benefits. Concludes that benefit segmentation may provide a means by which news programmers may respond to their audience. (RS)

Reports that survey respondents expressed no preference for either male or female newscasters on local television news shows, and that their interest was highest for stories about the economy and being wise consumers. (FL)

Outlines opposing theories of the role of the commercial mass media in national economic development; reports on a survey of the attitudes of 636 adult residents of Barquisimeto, Venezuela, with respect to consumption, advertising, and national development, and shows how the results relate to the theory proposed by Daniel Lerner. (GT)