Concludes that older siblings dominate younger ones in the choice of television programs. (FL)

Identifies five reporter publics for corporate public affairs programs, some of whom are motivated by personal interests, others by institutional factors. (FL)

Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)

Neither of two types of television ownership--television station multiple ownership or crossownership with a local daily newspaper--was found to have an adverse effect on the quality of local television news (defined as the level of expenditures for such programing). Increased local cable television use was associated with a slight decline in news…

Among the findings from a survey of 435 third-through seventh-grade children is that substantial numbers of children watch television news in formats designed for both adults and children, that children believe news is produced to serve a number of different functions, and that they receive different patterns of gratifications from viewing. (GT)

Among the results of an examination of television programing listings during people's time (4:00 to 8:00 p.m.) on three commercial network-affiliated stations were that six of 21 identified program types accounted for 70.2 percent of the programing and that there was no significant difference between the three stations' program offerings. (GT)

Details a study of advertising appearing on United States and Canadian television. Findings suggest that the traditional economic defense of advertising as a source of information for the consumer is a weak one. (FL)

A content analysis of newscasts of ten Pennsylvania television stations revealed that their emphasis was on local politics, not on sensational and human interest stories. (GT)

Uses a content analysis of U. S. network television coverage of South Africa from January 1982 through May 1987 to determine the impact of varying degrees of censorship on the amount and kind of reporting from South Africa. Finds that press censorship intensified rather than reduced coverage of South Africa. (MM)

Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

Examines four individual differences--sensation seeking, religiosity, hostility, and family cohesion--as correlates of drug use and television viewing, to test four corresponding models of addiction: medical/disease, moral, compensatory, and enlightenment. Concludes that models emphasizing personal control and responsibility are more appropriate…

Analyzes television viewing behavior in a naturalistic setting, investigating channel changing and other commercial avoidance behaviors. Finds that channel changing is stimulated more by commercials than by programs and that 90% of channel changers click the switch during commercial breaks, raising serious questions about program and station…

Concludes that responders to television editorials see themselves as more politically active and socially responsible than those who do not respond. (RB)

Pressures of politics and commercialism in Chile have altered the evolution of television from its original role as an instrument of education and cultural development. (RB)