Finds that the "settling loop" characterized by home buying affects newspaper subscription rates. (FL)

Reveals that most regional magazines published in the southern United States were begun after 1970. Notes that most publishers do not expect the number of such magazines to increase. (FL)

A study of video cassette recorder use indicates that viewers use it as a complement to, not a replacement for regular television viewing. (FL)

The findings of a study of print readers' perceptions of the believability and interest of various advertising formats fail to support increasing either the frequency or specificity of comparative messages. The findings suggest that advertisers should consider the dimensions of intensity and directionality in their message development. (GT)

Reports the findings of a survey conducted to determine the level of understanding of the news business by the general public in a midwestern community. Concludes that the respondents knew more about television news than about newspapers. (FL)

Reports that more than a third of the 437 newspapers surveyed revealed that they have used polls to gather information for news stories and that most did so for the first time in the last decade. (Author/FL)

Reports on a study that sought to determine the point of diminishing returns in newspaper per-copy price increases. Concludes that, at a time when 15 cents was the most common price, an increase to 20 cents would have produced more revenue, but an increase to 25 cents would not. (FL)

Concludes that choice of lifestyle is related to reading interests but that newspapers are of little importance to persons in each of the four lifestyles identified. (FL)

Reports that the position in a news story of biasing information about a robbery suspect had little effect on judgments of the suspect's innocence or guilt. (GT)

A count of the characters in two combined groups of local and United Press International news stories suggests that the frequency ranking of the letters used most in typesetting is ETAOIN RSHLDCU, rather than the traditional ETAOIN SRHLDCU or the order reported by I. E. Fang in 1966. (GT)

Reports the results of an analysis of appearance characteristics of a sample of joint ownership newspapers, which yielded information about factors related to the adoption of modern newspaper design. (GT)

Reports that a majority of the 208 newspaper-sponsored magazines in the United States and Canada depend on freelance submissions to fill their pages. (GT)

In 19 of 21 magazines, coverage of objectors was favorable, with coverage of those who refused to serve only in Vietnam the most favorable and of evaders and deserters the most unfavorable. (KS)

Analyzes full-page advertisements in four national magazines for the years 1980 to 1986. Finds (1) endorsements occurred in about half of the advertisements; (2) endorsers most used were celebrities; (3) advertisements with endorsers contain less information; and (4) celebrities most often endorsed personal care or apparel products. (RS)

Examines institutional changes in advertising before and after the stock market "crash" of 1987 as represented in the "Wall Street Journal." Finds that financial institutions increased the frequency and size of ads after the crash. (RS)