Data collected from a survey of 80 Black and 80 White respondents suggest that Blacks consider television the most credible advertising medium while Whites consider magazines most credible. (GT)

Suggests that there is little evidence of a generation gap in scientifically objective terms, but there is much evidence that one is perceived as a result of social convention. (RB)

A study of 150 residents of a small southern Illinois city suggests that there are significant correlations between local daily newspaper content and what people in the community report reading and talking about, but that there are only nonsignificant partial correlations between the newspaper's and the residents' agendas about local news. (GW)

Reports on an analysis of front page photographs in six major newspapers in 1936, 1956, and 1976; the study examined photographs with respect to size, subject, source, location on the page, racial and sex composition, and whether accompanied by an article. (GW)

Describes measurement of the concept of media credibility in previous research and reports results of a national survey that treated credibility as a multidimensional concept. Concludes from factor analysis that credibility scores for newspapers and television news were correlated. (FL)

Examines the history of alcoholic beverage advertising and the possible outcome of a constitutional challenge to laws that attempt to prohibit such ads from radio and television. (FL)

Uses log linear analysis to show that political activity is a potent predictor of media use. (FL)

Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)

Presents summaries of research dealing with (1) news coverage of Africa, (2) diffusion of information about cyanide-laced Tylenol, (3) gender representation in elite newspapers, (4) agreement between reporters and editors in Mississippi, (5) monopoly metropolitan dailies and intercity competition, and (6) the effect of endorsements on the…

Reveals that women in decision-making positions in their jobs use media more for work-related information than do women in other work. (FL)

Traces the litigious history of the International Society for Krishna Consciousness (ISKCON) in the First Amendment area, specifically the right of ISKCON followers to practice sankirtan in public places. (FL)

Summarizes research in the following areas: political group viability as predictor of media attitude; newspaper agenda setting and community expectations; effects of the Gertz decision in one circuit; acceptability clauses and the writer's legal remedies; image of Greece in the American press; newspaper responsibility for errors in supplements;…

Concludes that "Life Magazine" failed to show Black Americans in scenes of everyday life during its 35-year history. (FL)

Summarizes research dealing with (1) the handling of controversial newspapers columns, (2) media exposure and attitude consistency about immigration, (3) alcohol advertising and magazine editorial content, (4) headline readability, (5) crime news in Black weeklies, (6) city magazine problems, (7) coverage of Vietnam veterans, and (8) researchers'…