Concludes that more males than females read Canadian newspapers, and that persons between the ages of 30 and 49 are most likely to be nonreaders. (FL)

Reveals that political advertisements in newspapers covered more issues than did their counterparts in either radio or television in the 1978 gubernatorial campaign in Alabama. (FL)

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)

Analyzes the questions posed by reporters and the answers given by President John F. Kennedy in his formal press conferences. Concludes that questions that followed the rules for interviewing set forth by experts produced better answers than those that did not follow rules. (FL)

Concludes that newspaper lifestyle pages--the new version of the "women's pages"--still devote most of their coverage to food, fashion, and romance. Notes that rural newspapers are the most likely to follow this pattern and metropolitan newspapers the least likely. (FL)

An analysis of the typical daily activities of 202 residents of the Baltimore and Washington, D.C. metropolitan areas provides more evidence of low involvement use of media as a means of filling available time than of high involvement, functional use. (GT)

Field research in Thailand, Malaysia, Singapore, and Indonesia indicates that only a relative handful of the world's nations are directly involved in collecting news from these countries; the research also reveals that vast regions of the Third World have little or no direct news-seeking contact with one another. (GT)

Results of two studies indicate that the way in which Likert scale data are scored can make a difference when statistical significance tests are used. The studies raise a number of questions about the use of Likert scales in communication research. (GT)

Reports results of a time-series analysis of daily newspaper circulation trends in South Africa for the years 1958 through 1977; notes that the significant finding is that newspaper circulation has barely kept pace with population growth. (GT)

Data from a study of the impacts of the 1972 presidential campaign on voter behavior support previous contentions that higher reliance on mass media for political purposes is associated with more positive orientations toward the political system, but they contradict more recent evidence that greater television reliance evokes political…

A case study of one newspaper's coverage of the suffrage movement shows that suffrage ideas were reported only after the movement was perceived as legitimate. (Author/FL)

Analysis of the New York "Times's" financial column for the period October 13 to November 13, 1929, reveals that the column did not predict the stock market crash, that it was usually neutral in its financial analyses, and that it was more often optimistic than pessimistic in outlook. (FL)

Reports that the number of Blacks in the newsrooms of 25 major daily newspapers nearly doubled between 1968 and 1978, but that Black news executives and desk people (generally copy readers and editors) were still quite scarce in 1978. (GT)

An analysis of 1,288 editorials published in four prestigious United States daily newspapers between 1967 and 1977 revealed that support for Israel was neither monolithic nor invariable and that the predominant position of the press was one of support for any negotiated peace settlement and denunciation of belligerency by either side. (GT)

A comparison of published and unpublished letters to the editor of a Texas metropolitan daily newspaper revealed that the newspaper published fewer letters in the categories of economics, media, and religion than would be expected, and more letters in the categories of education, law and order, and issues than would be expected. (GT)