Reports the findings of a study of four newspaper markets which showed that age and income were significantly related to readership as well as to satisfaction with a newspaper. (Author/FL)

Shows that "The New York Times" devoted a significant portion of its television-related articles to personality features from 1949 to 1977 and that only recently has this trend showed signs of changing. (FL)

Reports that many daily newspapers are staffed with environmental reporters whose allegiance to environmental protection transcends obeisance to environmental organizations; who try to overcome barriers presented by reporting conventions, editors' constraints, and publishers' controls to keep environmental reporting alive; and who construct…

Reveals three core areas of "most desirable" communication behaviors that are important to broadcast journalism graduates entering the field: "personal character,""assertiveness," and "crusadingness." (FL)

A survey of 132 newspaper publishers revealed that only 15 percent had a full-time ombudsman on the staff but that there appeared to have been a broadening and strengthening of ombudsmen's responsibilities between 1967 and 1977. (GT)

Examines the relationship between advertising copy readability and advertising effectiveness. Finds that recall is improved when the copy style is either fairly easy or fairly hard to read. Suggests the value of considering copy readability as a potential contributor, though a minor one, to the success of magazine advertising. (RS)

Explores whether different levels of a manager's ownership of a newspaper affects the manager's profit maximizing attitudes and behavior. Finds that owner-managers tend to place less emphasis on profits than non-owner-controlled newspapers, contrary to economic theory and empirical evidence from other industries. (RS)

Finds high usage of wire service stories by radio but refutes charges that the radio news is read straight off the wire without editing. (RB)

While media use, intelligence, and social interaction seem to be related, research suggests that media play different roles with regard to the interaction of children with different IQs. (RB)

Analysis of the relationship of ten characteristics to item readership revealed that page number and length of story were major determinants. (KS)

Shows that two competing daily newspapers mirror each other in the inaccuracies perceived by persons mentioned in local news stories. (KS)

Analyzes the interviewing methods of reporter Fallaci and finds that she asks tough questions from a subjective perspective. (FL)

Discovers that religion stories tend to be longer, broader in scope, and more issue oriented than they once were. (FL)

Concludes that the actual malice test emerging from the "Times v. Sullivan" decision is inadequate protection against the threat of seditious libel. (FL)