Studies the relationships between exposure and attention to three different media (newspapers, television news, and radio news). Finds that the two are separate dimensions. Analyzes the relationships between media exposure/attention and four different possible effects (knowledge gain, opinion direction, opinion strength, and behavior). (SR)

Studies how male Saudi Arabians sought and placed credibility in information sources about the Gulf War. Finds two groups: global-oriented, who were international radio-oriented; and village-oriented, primarily rural, who placed more trust in domestic media. Shows that all relied more heavily on broadcast media than on print media. (SR)

Finds that the mass media, especially newspapers have an immediate, direct effect on farmers' behavior only when the content is tailored to fit the farmers' existing situation. (RB)

Concludes that more research must be done examining the variables influencing audience response to messages delivered by film, radio, print, and personal interaction. (RB)

Newspaper action line columns which stress problem solving get more inquiries than those which merely provide information. (RB)

Concludes that political news reporting prior to the 1974 Colorado general elections was affected by management attitudes. (RB)

Finds no difference in the news coverage by two New York newspapers. (RB)

Describes some of the 19th century technological innovations that influenced the development of the suburban newspaper. (RB)

Stories in romance and adventure magazines tend to support traditional American stereotypes about roles and dispositions of men and women. (RB)

Concludes that of four message types perceived on the basis of persuasive appeal--emotional, logical, source-attribute, and fear--emotional appeal is the most effective and source-attribute the least effective method of advertising. (RB)

Analysis of news coverage by 26 newspapers in five midwestern districts in the 1970 elections shows quantity and quality vary systematically with the degree of urbanization. (RB)

Reports on a successful media information dissemination campaign designed to increase public awareness of the problems created by pesticides. (RB)