Defines "mobilizing information" as information provided in a news story that helps readers turn their attitudinal reactions into behavior. Concludes that such information can increase reader involvement. (FL)

Analyzes the effects of both structural factors (demographics, economic conditions, and competition) and discretionary factors (content, design, and marketing techniques) and concludes that it is the former that determine a newspaper's circulation. (FL)

Analyzes four studies indicating that newspaper penetration is (1) declining nationally, (2) varies significantly in different regions of the United States, and (3) increases with increased urbanization. (FL)

An analysis of 37 cumulative news stories that appeared in "The New York Times" from 1925 to 1975 suggested that the informational linkages between segments of cumulative news stories were extremely weak and that none of the characteristics of cumulative news story construction changed significantly over the sample period. (GT)

Concludes that organizing information in news stories by candidates as opposed to issues is more effective in political decision making. (Author/FL)

The composite picture of the typical top-level newspaper manager that emerged from a survey of the top managers at 433 newspapers was that of a White, Protestant, married man in his late forties with at least one child and a college degree. Only about 2.4 percent of the top-level managers surveyed were women. (GT)

An analysis of selected Mexican daily newspapers suggests that travel information is not gathered, processed, and disseminated systematically by Mexican newspapers. (GT)

An analysis of the editorials in ten leading newspapers during the 1976 presidential election shows that considerably more space was devoted to economic issues than to any other specific issue. (GT)

An examination of the way Blacks use the media and the way they assess their communication environment revealed that social structural variables were important determinants of both media exposure and perceptions of the media. (GT)

Reports that the purposes of writers of letters to the editor, as well as several kinds of unwritten editorial policies, accounted for the low level of mobilizing information in letters to the editor published by one daily newspaper. (GT)

An analysis of the use by 23 newspapers of material from the three major commercial television network interview programs--"Issues and Answers" (ABC), "Face the Nation" (CBS), and "Meet the Press" (NBC)--suggests that newspapers associated with television stations do not give preference to materials from their own…

Secondary analysis of 1971 and 1977 surveys by the Newspaper Advertising Bureau suggests that newspaper editors underestimate public interest in sicence news. (GT)

Reports that callers to a radio talk show were more likely than average to be single, living alone, alone at the time of the call, and not a member of any organization. (GT)

An analysis of the election stories about presidential candidates that appeared in three major news magazines during the 1976 presidential campaign reveals that coverage of Eugene McCarthy's candidacy was unbiased but meager. (GT)

Concludes that the only significant factors explaining the amount of political news published by the Arkansas daily press during the 1972 senatorial primary election campaign were the size of the daily news hole and the number of wire services a newspaper used. (GT)