Analyzes the content of more than 1000 commercials sampled from ABC, CBS, and NBC. Finds that nostalgia was used by means of theme, copy or music about 10 percent of the time and that nostalgic references to family activities or to "olden days" were most likely to be used with food and beverage commercials. (PRA)

Concludes that using the eyewitness news format--emphasizing violent, human interest and comic material--in an effort to gain larger percentages of the ratings may not be in the public interest. (RB)

Most educational television managers surveyed believed that the Fairness Doctrine makes a positive impact on public affairs programing by encouraging a balance of viewpoints concerning controversial issues. (KS)

Respondents with combat experience were found to be more dissatisfied with the medium's performance and more sensitive to its effect on viewers than were other veterans. (KS)

Reports that two of the three major television network newscasts had the same lead story more than 90 percent of the time and that all three had the same lead more than 40 percent of the time. (FL)

Suggests that those who hold the greatest affinity with the television news program, "60 Minutes," watch the program to be entertained while seeking information. (FL)

Reports that 30 percent of those individuals watching a news broadcast were viewing it on nonlocal stations provided by cable television. (FL)

Concludes that a single television counter advertisement concerning a brand of aspirin did not cause viewers to lessen appreciably their attitude favorability toward the brand. (GT)

Regression analysis shows that ratings for television movies can be explained both in terms of variables that accounted for the films' success in the theatrical marketplace and in terms of the pattern of scheduling by the networks. (GT)

An analysis of the prime time television offerings of the three commercial network-affiliated television stations in Rochester, New York, revealed that nonentertainment programing was minimal (5 percent) and that entertainment shows of all types predominated during prime time. (GT)

Examines coverage of several infectious diseases and teenage suicide to see whether television news favors covering illness where it clusters or when it occurs near major news centers where it is easier to cover. Finds that television news did go to where the illness broke out but tended to favor reporting urban over rural suicides. (RS)

Examines the role of media coverage in providing political legitimacy for United States Senators. Introduces into the analysis two new variables: senators' attitudes towards an issue, and their voting behavior regarding that issue. Finds that the amount of senators' television news coverage is a function of their power and stance. (RS)

Compares the news values of small and major market television stations. Finds that major market stations place more emphasis on fires, crime, and accident, but also emphasize local government and politics. (MM)

Compares the portrayal of women in music videos during the summer of 1985 with portrayals during the winter of 1986-1987. Finds that while sexism exists during both periods, the degree of sexism in the 1986-1987 videos varies by the sex of the musician, indicating that the presence of women musicians in videos decreases the degree of sexism. (MM)